2024

Scope

Logo Design, Brand Essentials

Client

Thread Mafia

Thread Mafia

is a contemporary fashion brand focused on effortless style and everyday comfort.
We design clean, modern essentials that move seamlessly from casual wear to daily life.
Rooted in minimalism, every piece balances quality, fit, and confidence. Fashion made simple, comfortable, and unapologetically you. Built for those who value ease without compromising on style. Where comfort leads, and individuality follows.

Divyasree Handloom Silks

Logo Design, Brand Essentials

Client

Divyasree

Divyasree Handloom Silks comes from Neeru Gattu Vari Palli, a land steeped in the timeless tradition of handloom silk weaving. With roots that trace back generations, the brand carries forward a rich cultural heritage, preserving the intricate artistry and legacy of Indian silk craftsmanship. We had the privilege of crafting the brand identity for such a heritage-rich label—capturing its legacy, elegance, and authenticity. This identity not only reflects the pride of tradition but also speaks to a new generation that values timeless beauty and artisanal excellence.

Scope

The THREAD MAFIA logo is designed to reflect a bold, street-inspired identity rooted in creativity and confidence.
The three forward-leaning pillars represent movement, hustle, and the constant drive to create a visual metaphor for the brand’s energy. Each color block symbolizes a different aspect of the brand: black for authority and strength, red for passion and creativity, and orange for ambition and growth.

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